Small businesses typically have a budget that is also minimal. This is a challenge that must be overcome, especially if the need for production to marketing requires a very large cost.
The minimum cost of making small business owners have to rack my brain in order to become more creative. With marketing so businesses can become more attractive and do not spend a lot of cost.
The good news is there are a lot of techniques or methods of marketing that can be used. Examples could only begin with our own website.
So any way that we can use? The following explanation.
1. Optimization of a website online store
Small business is identical to the online world. How not, because online media made it easier to promote in terms of both the way up to a very low cost, even free. Running an online business will be very familiar with social media and the online store website.
If you use the website online store to sell, it will be easier for you in the post, and serve customer orders. Because some providers of online shop website will provide comprehensive features to the online store website.
With an attractive appearance, your website will be optimized and of course can attract many online customers.
2. Submit URL of the website to search engines
Once you have a website or blog to sell online. Or you have to post a product or article, do not go unpunished. Because Google will not be straightforward and easy to read that page. Submit your post page URL to the search engines.
What purpose? Of course, to facilitate like-Google search engine in reading our pages. With so customers who are looking for information about the product we will more easily find your pages.
3. Show the vision and business mission
Small business or an online business will have trouble at the start of their stand, one of which is the trust of the customer itself. It is important to us to convince them in various ways and in a good way.
For example, just to show the vision and mission of our business. We can write it on a blog or in the About Us page of our website.
Give an explanation of what and who we are, our business, vision and mission of our business, even what would be obtained by customers. No need to provide redundant words.
Though to be interesting, but sentences that seem excessive it will not be trusted by customers.
4. Give the attractive deals
A variety of offerings able to increase the amount of demand and customer ordering in a business. Such as discounts, free shipping, gift draw up a free consultation. Included for your small business. You can give customers some attractive offers when they shop at the store online.
A psychology study says, that whatever makes happy or unhappy, is likely to be repeated in order to obtain that happiness continues. Well, here we can implement it to give the best deal for the customer.
5. Participate exhibitions or fairs
One media campaign that cheap even free is to follow events, such as fairs or bazaars. Although only on the market a week or impromptu market, you must be willing to introduce Your business to many people.
Describe what your products in an attractive way. Not only in terms of price alone, it could be of service to your product packaging. Do not forget when you follow an event, shall you have a business card.
So when you get acquainted with new people you will never miss the moment to get their contact person and they will remember you through the business cards you give.
6. Create a contest or race
In addition to posting the article we can also attract visitors to come in and get to know our business with a contest. No need to make it complicated, simple as quiz contests on Twitter or just puzzles on Facebook could also attract the attention of people to find out who we are.
As they are interested in the contest, they will also recognize and introduce our business to people more. Especially when the contest was to give a gift, even if only a simple gift.
7. Optimize local communities
One of the other ways considered effective promotion is more often gathered and follow the local community. Through our communities will get more contacts, and also has a promotional media easy and of course free of charge. Sharing knowledge will be our advantage when he joined the community.