When they want to work in any business, one of the main things is to see who the target market of your business. Not least when you want to work on the culinary business, as much as possible food and drinks you serve is not wasted unnecessarily just because one customers target.
Certainly not an easy thing to please 100 percent of the customer’s wishes because of the characteristics of different people. So you can focus on 5 or 10 percent of your target market and forget about the rest.
Before deciding to work on the culinary business, it’s good to consider the target market first. The following ways to specify the culinary business by target market:
1. Generation Y
This is called millennial generation that includes people who were born between 1980 and 2000. The average Gen Y do not have a large income and 40 percent of them have part-time jobs. In terms of living arrangements, one in four people live with a single parent, and three out of four people have working mothers. Therefore, they they see ready meals as a daily food and not fancy. Even so, compared to the older generation, they do not have much money to spend. When choosing a restaurant, a major factor for Gen Y is the low price, maximum service and close to home or work. In addition, they are looking for discounts and meal coupons. Gen Y prefers fast food with fast service. About 25 percent of those visiting franchised burger, pizza restaurants followed by 12 percent. In addition, they liked the place to get online, check email and social media and play games while they eat, so make sure your WiFi work. They also liked the restaurant where they feel they are welcome to stay as long as they like.
2. Generation X
Generation X is a label applied to those born between 1965 and 1979. While previous generations strive to do better financially than their parents, Gen X is more likely to focus on the relationship with their children. They support the restaurant and medium-scale operations that offer all-you-can-eat, salad bar and buffet. To attract this group, you need to offer a comfortable atmosphere that focuses on adding value and atmosphere.
3. Category Outside Age
A separate category in this age group, including professionals who eat with their clients, partners or colleagues. Featured this category, you need to set up a position of good restaurants in the heart of downtown or the local business district. They also need services quickly because time may be limited.
4. Baby Boomer
Born between 1946 and 1964 include rich professionals who are able to visit the upscale restaurants and spend money freely. Today, those baby boomers become grandparents, making them the target of a second restaurant which offers a cozy atmosphere for families and people who provide top class service and fine dining experience. This is a remarkable demographic groups that can not be achieved with one product size.
5. Empty Nesters
This group consists of people in the age range between the high end of the baby boomers and seniors (people in their early 50s approximately age 64) who have children who no longer live at home. With the most discretionary income and the highest per-capita income of all the generations, these groups usually visit an upscale restaurant. They are less concerned with price and focused on service and food were outstanding.