An innovation is absolutely necessary for business people including perpetrators of Micro, Small and Medium Enterprises (SMEs). Including taking part in the development of technology by applying digital marketing in your business.
Yes, do not just be satisfied with your existing business or has a great awareness. Try to take a chance and were able to make money through the internet. Here are three tips on digital marketing for SMEs.
1. What is the purpose of your business?
Actually, what is the purpose of your business? Why do you use the Internet as part of srategi promotion and marketing? Whether the strategy is in conformity with the business goals you have set? Your ability to answer the questions above as detailed as possible will clarify your reasons to be active in cyberspace. Try to make a clear purpose.
Suppose you have a purpose in the form of awareness or the number of visitors or observers of product x number of users during the period y. Then, specify the strategies needed to achieve the goals that you set.
2. Any content you put in your site?
In the Internet world, content is king. Make sure the content you chose really fit with the audience you want to go. Make your content unique and useful. Think about whether your site visitors benefit from reading the content on your site.
Then, remember also to update the content of your website regularly. Lastly and always will be emphasized at all times when dealing with the Internet, if your content is already implementing strategies SEO (Search Engine Optimization)?
Based on research, the internet world visitors are more interested in the promotional material that comes with video or pictures. Pictures or videos are always able to attract the eyes of the audience and Internet users compared with a set of letters alone.
3. Empower Online Marketplace
There are times when we can not work alone and need help in terms of promotion and marketing by third parties. So, try empowering online marketplace in addition to your own site (if it has). Use the services of online marketplace is like you are riding a yacht to speed up the way to the high seas.